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Thursday, November 6, 2008

Guerrilla Marketing

What is Guerrilla Marketing?

The term guerrilla marketing was coined by Jay Conrad Levinson in his 1984 book Guerrilla Marketing as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

As self representing Artisans this probably describes our marketing program. I am a big supporter of Guerrilla Marketing and always promote the use of it.

A blog should be your #1 tool for your Guerrilla Marketing Campaign. Over the next few weeks I am going to be talking about setting up a blog that promotes and sells for you. I will do it live on the show and I am in the process of writing an e-book on it.

1 comment:

Shinade said...

What no commments yet? Why that is terrible...I think this is a great post explaining how to market yourself.

Happy day!!:-)))